Mailshots via E-mail

Nottingham, UK (February 11th, 2005).

The Mailshots routine in the Prospects module (ie CRM) has had a facility added to allow a mailshot to be sent by E-mail.

The user creates a Template E-mail, which can include images, web links, etc,  as well as text.

That template is then merged against the E-mail addresses of the individually targetted contacts on your mailshot list.

You can therefore, for example, E-mailshot all the Directors of specific types of company, in specific postcode areas.

Or perhaps, E-mailshot all the Buyers of existing customers who haven’t bought anything so far this year. (The Profitmaster Prospects module is unusual because it links with SOP,  so as to enable such mailshot options).

The Mailshots routine also includes an option to ignore specific contacts, and just send a single E-mail to the prospect Company.

In this case, the Company E-mail address is used for the E-mailshot.

An E-mailshot is available for Follow-up Calls, in exactly the same way as a paper-based mailshot.

About Profitmaster Systems Ltd

Profitmaster was established in Nottingham in 1978. The company focuses on clients in the wholesale and distribution markets, and produces solutions that can support from 4 to 200 users across a range of 20 fully integrated modules.

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